Thursday, 26 January 2012

Keith Wilson - Graphic Designer

So today I've decided to be self-promoting and selfish. Call me shallow, but I have done some pretty good stuff over the years, and I want to share them. There's a reason though, so hear me out.

Graphic artists are a skilled trade. I went to college for this, and have spent almost 18 years developing my skills in print publishing, corporate identity, marketing campaigns, copywriting, and more. Good work is worth the money one pays for it. I'm not cheap, but there are much more expensive artists out there who I see as gouging their customers. There are also people who think that because they own a PC that has basic pre-installed software, they can design anything. Therein lies the problem. They're taking my business.

People would rather do it themselves than pay me to do something professional and worthwhile. Even some of my previous clients have gone this route trying to save a buck. I don't blame them, but because of their actions two things have happened: 1) My profession is becoming obsolete and 2) The design work you see out there is just plain crap.

Maybe I'm a little one sided on this issue, but it really bothers me.

Here are some pieces that I've done over the years that I'm rather proud of, you be the judge. I'd welcome any comments, good or bad. One thing I always told up and coming designers is that you must maintain humility in this business - somewhere down the line someone is going to hate something you've done, and you can't be offended by the criticism. Personally, I welcome it.

First off, my graphics business logo...

Next, a poster I designed for our cadet corps reunion. 12x18 gloss print. This one I'm rather proud of. This was part of a larger campaign to advertise the reunion, including smaller posters, tickets, and a facebook page.

This one is a marketing piece for my employer, done up as a leave-behind for sales reps advertising our printing capabilities. Double sided, bi-fold.
This is the inside spread of the piece.

Finally, a double page spread from a magazine I worked for called In Business. Each year we put together a huge spread on the North American International Auto Show. It usually ran 8 to 12 pages depending on ad sales, and this example was my baby that year. The 12 pages took me an entire week of painstaking work selecting the photos to be used, taking the backgrounds out in Photoshop and finally working them into the spreads. This is the intro spread.

So this is just a taste of what training and experience can do. I'm by no means the best at this job, I have worked with some amazingly talented designers over the years, and they each deserve their own credit. But this is my blog. You can view larger versions of these and other pieces I've created over the years at my online resume at

As I said, I'd appreciate any comments. I'd also appreciate the opportunity to blow our horn as a trade. Graphic arts usually costs companies money, but if it's the look you want, it's worth it.


1 comment:

  1. Your work is awesome, Keith. I wish that you and my brother had been able to meet. The two of you would have hit it off completely. You voice his sentiments on the printing industry well.


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